Additionally, the lack of a structured tracking strategy made it difficult to monitor KPIs and optimize marketing campaigns. By partnering with Navla, the dealership redefined its customer acquisition strategy, enhancing advertising performance, implementing GA4 tracking, and ultimately increasing sales while reducing overall costs..
Context & Challenges
The multi-brand car dealership sector is highly competitive, with established national players and numerous local dealerships all vying for customer attention. Success in this environment depends on effective lead generation and the strategic use of transactional keywords. Converting interest into sales requires efficient ad spend and a clear understanding of the customer journey. For this reason, dealerships invest heavily in digital advertising and organic visibility to capture market share in an already saturated market.
The key challenges
- High Cost per Contract: In Q4 2024, SICAV2000 faced a significantly high average Cost per Contract across both Social and Website channels. This inefficiency in budget allocation posed a direct threat to overall profitability;
- Limited Digital Maturity and Fragmented Strategy: Before partnering with Navla, SICAV2000 relied almost exclusively on lead generation campaigns through Meta, without a supporting organic strategy. The lack of a unified digital vision resulted in uncoordinated efforts and excessive cost per sale.
- Lack of Centralized Data and Predictive Insights: The dealership did not have a centralized system for data analysis or forecasting. This limitation hindered campaign optimization, accurate performance measurement, and the ability to connect online activity with offline conversions. As part of the collaboration, Navla also helped fix and optimize the GA4 tracking setup.
Navla aimed to significantly reduce the Cost per Contract for SICAV2000 while simultaneously increasing their sales volume.
Navla’s Approach
Navla’s approach centered on optimizing customer acquisition efficiency for SICAV2000. The team implemented a holistic strategy that combined digital advertising transformation, internal team training, and the adoption of the Bytek Prediction Platform. The objective was to significantly lower the cost per contract while driving higher sales volumes. By converting advertising spend into profitable, data-driven sales, Navla helped strengthen the client’s digital maturity and long-term competitiveness..
The project followed these key steps
- Initial training and assessment were conducted, defining KPIs with an emphasis on Cost Per Contract.
- New accounts and advanced tracking were set up, and initial campaigns, including brand-specific ones, were launched.
- The Bytek Prediction Platform was integrated, predictive models were activated, and the platform was used to optimize campaigns and reduce Cost per Contract, with ongoing synergistic collaboration.
- Thanks to the partnership with Navla, SICAV2000 was given early access to some beta campaigns to test on Google and Meta.
The Impact for GruppoSICAV2000
Through its collaboration with Navla, GruppoSICAV2000 achieved substantial gains in advertising efficiency and sales performance. By directly managing Google Ads and Social channels, Navla’s holistic approach positively influenced the dealership’s entire customer acquisition strategy.
Overall Efficiency Growth (January-August 2025)
Google Ads Cost Per Contract
Generated Contracts
The success of these channels created a ripple effect that positively influenced the performance of other channels, such as Autoscout and Centralino, which also recorded excellent sales results.
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Before the collaboration, the cost per contract was unsustainably high, particularly on Google Ads. By reorganizing and optimizing the digital strategy, SICAV2000 avoided inefficient budget allocation and improved overall performance. The introduction of a data-driven, predictive model approach not only reduced costs but also doubled the conversion rate—from approximately 2.5% on Google Ads in 2024 to 5.6% in 2025—turning more leads into actual contracts. This transformation strengthened SICAV2000’s competitive position in the automotive sector. The adoption of a data-driven framework, supported by the Bytek Prediction Platform and channel mix optimization, made the organization more agile and better equipped to anticipate market shifts. By combining artificial intelligence, advanced analytics, and a structured strategy, Navla has provided SICAV2000 with the tools to build a more effective, high-performing, and scalable digital presence.
