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Insights, Trends and Innovations for Marketing

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May 5, 2025
Insight: Marketing Mix Modeling (MMM) for Smarter Ad Budgeting
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February 14, 2025
Who Is the European Accessibility Act For and What’s Changing?
mmm
January 5, 2025
MMM & Incrementality: Performance Analysis in a Privacy-First World
topic-modeling
May 8, 2024
Search Engine Optimization and Topic Modeling in 2024
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April 18, 2024
Competitive Content Frequency Analysis
incrementality
February 19, 2024
Strategies for generating and measuring incremental impact in advertising
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January 18, 2023
Link Building: a Complete Guide
trend-analysis
January 12, 2023
Market Analysis with Natural Language Processing and Gen AI