Marketing Optimization & Attribution
Unlock Incremental ROAS Through Smarter Planning, Causal Insights and Dynamic Optimization
We help marketers focusing on understanding the true impact of every marketing investiments and identifying the most valuable strategies and channels to drive sustainable ROAs.
Navla’s Marketing Optimization & Attribution services empower you to make confident, data-driven decisions that enhance cross-channel performance. From Marketing Mix Modeling (MMM) and advanced attribution solutions to lift studies, feed optimization and creative effectiveness analysis, we help you to deeply analyze your results and understand which channels are really working and where to invest next.
Our independent approach ensures you can gain clear and unbiased insights, enabling you to continuously refine your marketing strategies, focus on opportunities and maximize returns.
Our comprehensive approach starts by transforming your complex marketing ecosystem into a clear and actionable framework.
Using MMM, we are able to measure the impact of each channel strategy, revealing how investments influence sales, conversion and brand performance. Attribution modeling helps to discover which touchpoints are really driving the results and can guide a more efficient budget allocation.
We go beyond channel-level insights. Through lift studies and tests we can analyze and measure the incremental impact of your campaigns, validating whether your investments are really driving results. Feed optimization activities simplify data that are feeding your marketing platforms, ensuring that targeting and personalization strategies are powered by accurate and relevant inputs. Moreover, creative analysis identifies the most performing messages, formats and visuals for your audience, unlocking new opportunities to engage customers and boost conversions.
At every stage, ensuring transparency and independence, Navla can help you make the right choices in selecting your marketing investments, just focusing on the real channels performance. Through this approach, you can faster innovate, more strategically allocate budgets and drive your brand towards growth.
Unlock the full potential of your marketing strategy with our advanced optimization and attribution solutions. From Marketing Mix Models (MMM) and lift experiments to dynamic budget allocation. Our models provide actionable insights to ensure every marketing dollar drives measurable impact.
Planning & Optimization
Allocate and fine-tune budgets to maximize incremental returns.
Marketing Mix Modeling
Use MMMs to allocate budget to the highest performing channels.
Lift Experiments
Conduct controlled experiments to measure campaigns’ incrementality.
Multi-Touch Attribution
Understand causal relationships to allocate spend across channels.
Dynamic Budget Allocation
Leverage AI opportunities in order to optimize budget allocation in real time.
Retail Media Enablement
Manage and optimize retail media networks to achieve incremental retail margins.
Ads Content Optimization
Optimize ad creatives using behavioral insights that can drive conversion.
Marketing Mix Modeling uses historical data to quantify the impact of various marketing channels and tactics on sales and conversions. By understanding which investments yield the highest returns, you can optimize your marketing mix and focus on the strategies that really drive performance.
While MMM looks at the big picture over time, Attribution zooms in on individual user journeys. It identifies which channels, campaigns or touchpoints contribute most to a conversion, enabling more granular budget allocations and clearer target audience.
Lift Studies measure the incremental impact of your campaigns by comparing groups exposed to your marketing against controlled, non-exposed audiences. These studies confirm whether your marketing initiatives are producing real results, ensuring you can invest in really preforming channels.
Feed Optimization ensures your marketing platforms receive clean, accurate and timely data, improving targeting and personalization. Creative Analysis, on the other hand, uncovers which messaging, design elements and formats resonate most, helping you continuously refine your creative approach and deliver more impactful campaigns.