Contact us
Contact us
Contact us

Success Story: Locauto 

Navla's Support for Locauto in Strengthening Organic Visibility and Enhancing Search Presence on Transactional Landing Pages

Locauto, one of the leading players in the car and van rental market in Italy, partnered with Navla to boost its organic visibility within search engine results pages (SERPs).

The goal was to overcome strong competitive pressure and strategically position its transactional landing pages; in high-demand local markets.

The main priority was to increase brand visibility on high-intent keywords and improve the overall performance of organic traffic.

Context & Challenges

In the car rental industry, competition in Search is driven by highly transactional keywords, dominated by both national and international players investing heavily in digital advertising and organic optimization.

The key challenges

  • Improve the ranking of car rental landing pages: in key cities, aligning with search volumes and commercial offerings;
  • Strengthen presence on non-branded keywords: with high conversion potential.
  • Increase domain authority: through a structured, high-quality Link Building campaign.
The objective was to a leverage Search Intelligence to strengthen Locauto’s organic visibility on high-intent, non-branded keywords and strategically position its transactional landing pages in high-demand local markets.

Navla’s Approach 

Navla implemented a data-driven strategy, designing a customized Link Building plan that combined competitive analysis, semantic targeting, and content placement on relevant editorial platforms.

The project followed these key steps

    • Analysis of SERPs for high-relevance queries: we placed particular emphasis on on local contexts with strong demand.
    • Identification and prioritization of landing pages with the highest growth potential in terms of organic positioning.
    • Definition of a link acquisition strategy through content published on a qualified network of mid-to-top-tier publishers, optimizing anchor texts and ensuring semantic alignment with the brand’s Search profile.
    • Ongoing monitoring using tools such as Google Search Console and Relevanty to assess the impact on rankings and generated traffic.

    • The Impact for Locauto

    The activity delivered significant, measurable improvements across key Search performance indicators:

    Improvement in the average ranking of transactional landing pages

    + 0 %

    Increase in organic traffic to the pages

    + 0 %

    The project demonstrated the strategic impact of a performance-oriented Link Building campaign focused on strengthening domain authority and setting the stage for sustainable, scalable growth over the medium to long term.

    Thanks to its collaboration with Navla, Locauto was able to consolidate its digital presence in commercially relevant local markets, leveraging the Search ecosystem as a key business growth driver.

    Client's Point of View

    The long-standing partnership with Navla has been instrumental in building Locauto’s digital ecosystem. Thanks to an established digital framework, we began by developing a successful model in the SEARCH space—optimizing organic positioning on search engines, continuously monitoring performance, and evolving towards conversion rate optimization. This journey has now expanded to include the first predictive models using AI applied to CRM audiences. We are confident that the digital structure shaped together with Navla will support Locauto in strengthening its leadership in the digital landscape of the Rent-a-Car industry.
    Giuliano Benaglio
    Chief Marketing Officer, Locauto