Fabrick relies on Navla to strengthen its Search Intelligence and Data Governance strategies
The choice fell on Navla for its unique ability to combine digital marketing expertise with advanced technologies for semantic and behavioral analysis.
Fabrick, an Italian company operating in the field of Open Finance on an international scale, has selected Navla as its strategic partner for Search Intelligence and Data Governance initiatives across the Fabrick, Axerve, and Fintech District brands. Fabrick’s ecosystem is now a key player in Open Finance in Europe and has embarked on a growth journey aimed at strengthening its digital presence on an international scale. The project involves major digital properties across Italy, the United Kingdom, and Spain, with the goal of optimizing the analysis of informational needs for various target audiences — from SMEs to financial institutions, from fintech startups to large corporates.
Navla stood out for its ability to combine digital marketing expertise with advanced technologies for semantic and behavioral analysis, applying an innovative approach to Search Intelligence. Its framework integrates continuous trend monitoring, search intent mapping, and visibility analysis on Search to deliver actionable insights and inform the overall content and positioning strategy — optimizing content so that it is also selected and utilized by Large Language Models (LLMs).
The initiative will also include strategic and operational support in the setup and optimization of digital data collection and interpretation systems, the development of advanced dashboards, and the definition of shared KPIs across the various stakeholders. All activities will be geared toward generating measurable value, in full compliance with privacy regulations and in line with data quality and transparency principles.
Navla is the natural evolution of over ten years of innovation developed by Bytek, a company within the Datrix Group. Its mission is to help businesses unlock the full potential of their information assets—simplifying complexity through strategic vision, precision, speed, and impact. From structuring raw data to activating it in marketing and communication processes, Navla’s purpose is clear: to simplify, innovate, and build trust in data-driven decision-making.
FABRICK: Since 2018, Fabrick has been a key player in driving continuous innovation for its clients—banks, institutions, fintechs, corporates, and startups—by developing and co-creating digital financial services with them. Through an open platform model, Fabrick simplifies the value chain for businesses by offering easy-to-integrate Open Finance solutions. This enables organizations of all sizes and sectors to incorporate digital financial services into their offering with a fast time-to-market, unlocking new business opportunities and enhancing customer experience. Fabrick oversees several innovative companies, including Fabrick Solutions Spain S.L., Alternative Payment Ltd (operating under the Judopay brand), finAPI, and the Fintech District community. Fabrick is backed by the Sella Group, Mastercard, and the Reale Mutua Group. With offices in Milan, Turin, Biella, and Rome, it operates internationally through subsidiaries based in Madrid and London.
NAVLA: Navla is the independent Data Company of Bytek (Datrix Group), dedicated to simplifying and enhancing data to support businesses in their digital transformation journey. Specializing in data governance, search intelligence, and marketing analytics, Navla delivers advanced solutions to help companies make strategic decisions based on clear, accurate data. Thanks to its deep technical expertise and use of cutting-edge enterprise technologies, Navla positions itself as a strategic partner for the ethical and transparent management of data. With the payoff “Data Made Simple”, the company is committed to making even the most complex phenomena accessible, harmonizing data, technology, and strategy to deliver clarity, innovation, and measurable growth to companies navigating an ever-evolving market.