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Storia di Successo: Locauto 

Il Supporto di Navla a Locauto nel Rafforzamento della Visibilità Organica e nel Miglioramento della Presenza nelle Ricerche per le Landing Page Transazionali

Locauto, uno dei principali operatori nel mercato del noleggio auto e furgoni in Italia, ha collaborato con Navla per aumentare la propria visibilità organica nelle pagine dei risultati dei motori di ricerca (SERP).

The goal was to overcome strong competitive pressure e posizionare strategicamente le proprie landing page transazionali; nei mercati locali ad alta domanda.

La priorità principale era aumentare brand visibility on high-intent keywords and improve the overall performance of organic traffic.

Context & Challenges

In the car rental industry, competition in Search is driven by highly transactional keywords, dominated by both national and international players investing heavily in digital advertising and organic optimization.

Le sfide principali

  • Improve the ranking of car rental landing pages: in key cities, aligning with search volumes and commercial offerings;
  • Strengthen presence on non-branded keywords: with high conversion potential.
  • Increase domain authority: through a structured, high-quality Link Building campaign.
The objective was to a sfruttare la Search Intelligence per rafforzare Locauto’s organic visibility on high-intent, non-branded keywords e posizionare strategicamente le proprie landing page transazionali nei mercati locali ad alta domanda.

Navla’s Approach 

Navla implemented a data-driven strategy, designing a customized Link Building plan that combined competitive analysis, semantic targeting, and content placement on relevant editorial platforms.

Il progetto ha seguito questi passaggi chiave

    • Analysis of SERPs for high-relevance queries: we placed particular emphasis on on local contexts with strong demand.
    • Identification and prioritization of landing pages with the highest growth potential in terms of organic positioning.
    • Definition of a link acquisition strategy through content published on a qualified network of mid-to-top-tier publishers, optimizing anchor texts and ensuring semantic alignment with the brand’s Search profile.
    • Ongoing monitoring using tools such as Google Search Console and Relevanty to assess the impact on rankings and generated traffic.

    • L’Impatto per Locauto

    L’attività ha prodotto miglioramenti significativi e misurabili across key Search performance indicators:

    Miglioramento nel posizionamento medio delle landing page transazionali

    + 0 %

    Increase in organic traffic to the pages

    + 0 %

    Il progetto ha dimostrato l’impatto strategico of a performance-oriented Link Building campaign focused on strengthening domain authority and setting the stage for sustainable, scalable growth over the medium to long term.

    Thanks to its collaboration with Navla, Locauto was able to consolidate its digital presence in commercially relevant local markets, leveraging the Search ecosystem as a key business growth driver.

    Il Punto di Vista del Cliente

    The long-standing partnership with Navla has been instrumental in building Locauto’s digital ecosystem. Thanks to an established digital framework, we began by developing a successful model in the SEARCH space—optimizing organic positioning on search engines, continuously monitoring performance, and evolving towards conversion rate optimization. This journey has now expanded to include the first predictive models using AI applied to CRM audiences. We are confident that the digital structure shaped together with Navla will support Locauto in strengthening its leadership in the digital landscape of the Rent-a-Car industry.
    Giuliano Benaglio
    Chief Marketing Officer, Locauto