Additionally, the lack of a structured tracking strategy made it difficult to monitor KPIs and optimize marketing campaigns. Grazie alla partnership con Navla, la concessionaria ha ridefinito la propria strategia di acquisizione clienti, enhancing advertising performance, implementing GA4 tracking, and ultimately increasing sales while reducing overall costs..
Context & Challenges
Il settore delle concessionarie multi-brand è altamente competitivo, con player nazionali affermati e numerose concessionarie locali che competono per l’attenzione dei clienti. Success in this environment depends on effective lead generation and the strategic use of transactional keywords. Convertire l’interesse in vendite richiede una spesa pubblicitaria efficiente e una chiara comprensione del percorso del cliente. Per questo motivo, le concessionarie investono molto nella pubblicità digitale e nella visibilità organica per conquistare quote di mercato in an already saturated market.
Le sfide principali
- Alto Costo per Contratto: In Q4 2024, SICAV2000 affrontava un costo medio per contratto significativamente alto su entrambi i canali Social e Website. Questa inefficienza nell’allocazione del budget posed a direct threat to overall profitability;
- Limitata Maturità Digitale e Strategia Frammentata: Prima della partnership con Navla, SICAV2000 si affidava quasi esclusivamente a campagne di lead generation tramite Meta, without a supporting organic strategy. The lack of a unified digital vision resulted in uncoordinated efforts and excessive cost per sale.
- Mancanza di Dati Centralizzati e Insight Predittivi: La concessionaria non disponeva di un sistema centralizzato per l’analisi dei dati o le previsioni. Questa limitazione ostacolava l’ottimizzazione delle campagne, accurate performance measurement, and the ability to connect online activity with offline conversions. As part of the collaboration, Navla also helped fix and optimize the GA4 tracking setup.
Navla aimed to significantly reduce the Cost per Contract for SICAV2000 aumentando contemporaneamente il volume delle vendite.
Navla’s Approach
Navla’s approach centered on optimizing customer acquisition efficiency for SICAV2000. The team implemented a holistic strategy that combined digital advertising transformation, internal team training, and the adoption of the Bytek Prediction Platform. The objective was to significantly lower the cost per contract while driving higher sales volumes. By converting advertising spend into profitable, data-driven sales, Navla helped strengthen the client’s digital maturity and long-term competitiveness..
Il progetto ha seguito questi passaggi chiave
- Iniziale training and assessment were conducted, defining KPIs with an emphasis on Cost Per Contract.
- New accounts and advanced tracking were set up, and initial campaigns, including brand-specific ones, were launched.
- The Bytek Prediction Platform was integrated, predictive models were activated, and the platform was used to optimize campaigns and reduce Cost per Contract, with ongoing synergistic collaboration.
- Thanks to the partnership with Navla, SICAV2000 was given early access to some beta campaigns to test on Google and Meta.
L’Impatto per il Gruppo SICAV2000
Attraverso la collaborazione con Navla, GruppoSICAV2000 achieved substantial gains in advertising efficiency and sales performance. By directly managing Google Ads and Social channels, Navla’s holistic approach positively influenced the dealership’s entire customer acquisition strategy.
Crescita Complessiva dell’Efficienza (January-August 2025)
Costo per Contratto Google Ads
Contratti Generati
Il successo di questi canali ha creato un effetto a catena che ha influenzato positivamente le performance di altri canali, such as Autoscout and Centralino, which also recorded excellent sales results.
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Before the collaboration, the cost per contract was unsustainably high, particularly on Google Ads. By reorganizing and optimizing the digital strategy, SICAV2000 avoided inefficient budget allocation and improved overall performance. The introduction of a data-driven, predictive model approach not only reduced costs but also doubled the conversion rate—from approximately 2.5% on Google Ads in 2024 to 5.6% in 2025—turning more leads into actual contracts. This transformation strengthened SICAV2000’s competitive position in the automotive sector. The adoption of a data-driven framework, supported by the Bytek Prediction Platform and channel mix optimization, made the organization more agile and better equipped to anticipate market shifts. By combining artificial intelligence, advanced analytics, and a structured strategy, Navla has provided SICAV2000 with the tools to build a more effective, high-performing, and scalable digital presence.
