Nestlé Group in Italy renews its trust in Navla, part of Datrix Group, to advance Search Intelligence and Data Strategy in the age of Artificial Intelligence.
The partnership has been renewed for the 2026–2027 period, integrating data, content and technology to strengthen the digital presence of Nestlé Group brands in Italy across search engines, digital platforms and generative artificial intelligence environments.
Nestlé Group in Italy has renewed its trust in Navla, part of Datrix Group, confirming its role as strategic partner for Search Intelligence and Data Strategy activities for the 2026–2027 period and strengthening a partnership that has lasted for more than a decade.
The renewal reinforces a long-standing partnership built on the integration of strategic, technological and analytical expertise. The goal is to support Nestlé Group brands in transforming data and digital insights into concrete actions capable of improving visibility, user experience and marketing performance.
Under the new mandate, the partnership is evolving to address the profound changes affecting how people search for, discover and evaluate products and information. The search journey no longer takes place exclusively on traditional search engines but also involves social media, video platforms, marketplaces and generative artificial intelligence systems. In this context, being visible means making brand information accessible, consistent and authoritative across all the digital environments that help shape consumer choices.
The strategy developed by Nestlé and Navla takes an integrated approach to Search, combining SEO, Generative Engine Optimization (GEO) and AI Optimization (AIO). Through the analysis of search demand, emerging trends and the competitive landscape, the project involves building a solid, continuously updatable information base to guide content development and optimization across different digital touchpoints and address people’s needs throughout the entire search and evaluation journey.
At the same time, Data Strategy activities will ensure quality, continuity and reliability in data collection, facilitating data quality processes and cross-channel analysis.
The renewal confirms a shared vision: integrating content, technology and data quality into a performance-driven Search Intelligence model capable of evolving alongside platforms, user behavior and new ways of making purchasing decisions.
NAVLA
Navla was born as the natural evolution of over ten years of innovation matured by Bytek, a Datrix Group company, with the aim of helping companies fully leverage their information assets, simplifying complexity with strategic vision, precision, speed, and impact. From the structuring of raw data to its activation in marketing and communication processes, Navla’s mission is clear: simplify, innovate, and create trust in data-driven decisions.
DATRIX
Datrix (https://www.datrixgroup.com/it/) Datrix is a Group listed on Euronext Growth Milan that heads the first international ecosystem of vertical Artificial Intelligence software companies. The Group is active in 2 business areas: AI for Data Monetization (to maximize growth opportunities in the Martech, AdTech, and FinTech sectors by transforming data into tangible value) and AI for Industrial & Business Processes (to optimize the efficiency of industrial and business processes in key sectors such as energy, manufacturing, finance, logistics, and transport). The Datrix Group currently includes the brands: Adapex, Aramix, ByTek, and Navla. Datrix is also a technological partner of over 20 international universities and research centers for important Research & Development projects (funded by the European Union and Italy) based on Artificial Intelligence algorithms in the areas of LifeScience/Health, Social Well Being, and Cybersecurity. Datrix has its Headquarters in Italy and operates in Europe, the United States, and the United Arab Emirates.