Gemini, GPT, Perplexity: Three Ways to Think (and Make Us Think) About Artificial Intelligence Some people use AI to ask for a recipe, others use it to build strategies. Today, tools like Gemini, GPT, and Perplexity’s Comet Plus are no longer…
The Relationship Engine: How AI Is Redefining the Bond Between Brands, Advertising, and Discoverability
The Relationship Engine: How AI Is Redefining the Bond Between Brands, Advertising, and Discoverability In recent months, digital marketers have felt a seismic shift. It’s not (just) another Google update; it’s a paradigm change. Search is no longer a list of…
Itabus selects Navla to strengthen its digital data monitoring and analysis capabilities
Itabus selects Navla to strengthen its digital data monitoring and analysis capabilities The newly established passenger transport company turns to Navla to optimize GA4 tracking and develop an insight-driven growth path. Itabus, an Italian coach transport company and part of the…
Fabrick relies on Navla to strengthen its Search Intelligence and Data Governance strategies
Fabrick relies on Navla to strengthen its Search Intelligence and Data Governance strategies The choice fell on Navla for its unique ability to combine digital marketing expertise with advanced technologies for semantic and behavioral analysis. Fabrick, an Italian company operating in…
Brand Visibility in the Age of LLMs: Navla’s Answer
Brand Visibility in the Age of LLMs: Navla’s Answer Talk around generative AI is growing louder by the day. The use of Large Language Models (LLMs) like ChatGPT, Gemini, and Perplexity is skyrocketing—and with them, a radical shift is underway in…
Mobile Measurement Platform: Definition and Benefits in App Tracking
Mobile Measurement Platform: Definition and Benefits in App Tracking Anyone working in app digital marketing knows how complex tracking performance has become since the introduction of iOS 14.5 and the latest privacy regulations. More often than not, teams find themselves in…
Insight: Marketing Mix Modeling (MMM) for Smarter Ad Budgeting
Insight: Marketing Mix Modeling (MMM) for Smarter Ad Budgeting In recent years, Marketing Mix Modeling (MMM) has become a buzzword in conversations among marketers. It almost feels like every company—big or small—needs to have an MMM in place to be seen…
Who Is the European Accessibility Act For and What’s Changing?
Who Is the European Accessibility Act For and What’s Changing? What if we told you that starting from June 28, 2025, many of the digital services and products we use daily must be accessible to everyone—no exceptions? This isn’t science fiction;…