E-mail Tracking 2026: the shift toward more transparent communication By Riccardo Sozzi, Head of Digital Data There came a point, in recent years, when we started asking ourselves how thin the line really is between an effective e-mail and an intrusion…

Navla, part of Datrix Group, will lead Volkswagen’s Search Intelligence activities to strengthen the Brand’s digital visibility. A collaboration aimed at strengthening the Volkswagen Brand’s presence in the new online search ecosystem, increasingly driven by AI, generative platforms and multi-platform discovery….

L’Oréal Italia renews its trust in Navla, confirming a three-year collaboration focused on Search and Digital Intelligence activities. A partnership that evolves towards an integrated ecosystem of Search Intelligence and Digital Intelligence, with a focus on generative AI, LLMs, and GEO…

Gemini, GPT, Perplexity: Three Ways to Think (and Make Us Think) About Artificial Intelligence Some people use AI to ask for a recipe, others use it to build strategies. Today, tools like Gemini, GPT, and Perplexity’s Comet Plus are no longer…

The Relationship Engine: How AI Is Redefining the Bond Between Brands, Advertising, and Discoverability In recent months, digital marketers have felt a seismic shift. It’s not (just) another Google update; it’s a paradigm change. Search is no longer a list of…

Itabus selects Navla to strengthen its digital data monitoring and analysis capabilities The newly established passenger transport company turns to Navla to optimize GA4 tracking and develop an insight-driven growth path. Itabus, an Italian coach transport company and part of the…

Fabrick relies on Navla to strengthen its Search Intelligence and Data Governance strategies The choice fell on Navla for its unique ability to combine digital marketing expertise with advanced technologies for semantic and behavioral analysis. Fabrick, an Italian company operating in…

Brand Visibility in the Age of LLMs: Navla’s Answer Talk around generative AI is growing louder by the day. The use of Large Language Models (LLMs) like ChatGPT, Gemini, and Perplexity is skyrocketing—and with them, a radical shift is underway in…

Mobile Measurement Platform: Definition and Benefits in App Tracking Anyone working in app digital marketing knows how complex tracking performance has become since the introduction of iOS 14.5 and the latest privacy regulations. More often than not, teams find themselves in…

Insight: Marketing Mix Modeling (MMM) for Smarter Ad Budgeting In recent years, Marketing Mix Modeling (MMM) has become a buzzword in conversations among marketers. It almost feels like every company—big or small—needs to have an MMM in place to be seen…